The research indicates that 191,305,451 people have encountered such posts focused on the former president, Donald Trump. Although politicians and the media have traditionally separated themselves from the acute melodrama that fake news so often is made up of, they are now seen as overly polarised, agenda-driven institutions. With the advent of Donald Trump, fake news and politics became inextricably linked – often with alarming consequences. This will surprise approximately nobody, given the maniacal approach Musk has widely been seen to take as a self-described ‘chief twit’. His name was mentioned in conjunction with the divisive term and was seen by over 26,660,800 people. With an arguably delicate relationship with the truth himself, Musk often shares radical thoughts and responds to fake news accusations on Twitter. Rogan is known for inviting controversial public figures onto his podcast, as well as his colourful language throughout the recordings (the latter of which resulted in the removal of 70 episodes from Spotify).Ĭoming in at a respectable third place is a man who is no stranger to controversy: Twitter owner and Tesla CEO Elon Musk. Again–digging into the genesis of the swirling untruths burdening Rogan provides several possible diagnoses. By no means a close second, mentions of ‘fake news’ alongside the Joe Rogan Experience host were seen by 39,276,532 people. ![]() Taking the second spot in the rankings is Joe Rogan, now best known for his podcasting and UFC commentating. Equally potent rumour fuel was his significant stake in the now-collapsed crypto company FTX.įake news, in short, followed Brady like his own shadow. The football star announced his divorce from Gisele Bündchen–the high-profile supermodel–which was accompanied by an incessant string of rumours surrounding his possible retirement from the game. Given the tumult of gossip surrounding Brady, this is perhaps no surprise. According to the research, communications naming him with the term “fake news” were seen by 72,444,290 people over ten months. Tampa Bay Buccaneers quarterback Tom Brady rules the roost as the individual most caught up with the dissemination of fake news from last year. Touchdown for Tom: Brady tops the fake news list Celebs and publicists will also have to spend large amounts of time correcting any wilful misrepresentations.įind the principal findings below, including lists of celebrities involved. ![]() However, one thing’s for certain, fake news definitely becomes an issue if it starts to damage someone’s reputation, cause mental health issues, and ruin potential job opportunities. Using the platform Linkfluence, a specialist in observing digital interactions, it’s possible to discover which public figures were mentioned with the highest frequency in conjunction with the term “fake news.”Īs the saying goes, there’s no such thing as bad publicity, and while some celebrities may thrive while in the spotlight, others might not. Top 10 celebrities associated with ‘fake news’ in 2022 They often lead to individuals believing and widely propagating patent untruths, with occasionally harmful effects. What do we mean by fake news?įake news can be broadly defined as deliberately fabricated stories that mirror trusted news to decentre truthful narratives. ![]() Here we look into the celebrities most related to fake news stories in 2022 with a celebrity fake news index. The embedding of fake news in ever more mainstream channels is a worrying trend.
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